Yong Hui Li has served as Fincera’s Chairman and Chief Executive Officer and as a member of Fincera’s Board of Directors since April 2009.

Mr. Li is the founder, Chairman and Chief Executive Officer of Fincera Inc. and Hebei Kaiyuan Real Estate Development Co., Ltd. (“Hebei Kaiyuan”), which he founded in July 2007 and November 1998, respectively.

From 2001 to 2006, Mr. Li oversaw Hebei Kaiyuan’s development of the largest steel-framed construction project in Hebei Province, consisting of residential complexes, office towers and an upscale shopping mall, totaling over one million square feet. Subsequently, Heibei Kaiyuan completed the development of the Kaiyuan Finance Center in 2013, a multi-use building with office spaces and a five-star hotel managed by Hilton.

In 1994, Mr. Li pioneered the commercial vehicle leasing business in China when he founded Shijiazhuang Hi-tech Zone Kaiyuan Auto Trade Co., a precursor to Fincera’s legacy leasing business.

Mr. Li graduated from Tianjin University in 1985 with a Bachelor's in Optical Physics.

James Cheng-Jee Sha has served as a member of Fincera’s Board of Directors since its inception. Mr. Sha had served as Chairman of Fincera’s Board of Directors and Chief Executive Officer from its inception to April 9, 2009.

Mr. Sha is a partner and founder of Spring Creek Investments. Founded in December 1999, Spring Creek Investments is a private investment firm specializing in principal investments and business consultations with internet and infrastructure companies.

From September 2005 to February 2007, Mr. Sha served as Chief Executive Officer of AppStream, a software application virtualization company.

From February 1999 to September 1999, Mr. Sha served as the Chief Executive Officer for Sina.com (NASDAQ: SINA), a global Chinese on-line media company and value added information service provider.

From July 1996 to August 1998, Mr. Sha served as the Chief Executive Officer of Actra Business Systems, a joint venture between Netscape Communications Corporation and GE Information Services (GEIS), providing next-generation internet commerce application solutions for both business-to-consumer and business-to-business commerce markets.

From August 1994 to August 1998, Mr. Sha served as Senior Vice President and General Manager of Netscape Communications Corporation, a computer services company until its merger with AOL.

From May 1990 to August 1994, Mr. Sha was a Vice President at Oracle Corporation (NASDAQ:ORCL), a database management and development systems software company.

From June 1986 to May 1990, Mr. Sha was a Vice President at Wyse Technology, Inc., a hardware, software and services computing company. Mr. Sha currently serves as a member of the audit committee and the Board of Directors of Tom.com (HK: 8282), a wireless internet company in the PRC providing value-added multimedia products and services.

Mr. Sha has prevsiously served on the board of Abovenet and is also currently serving as a director of Amorize Corp. In addition, Mr. Sha is a trustee of the University of California at Berkeley Foundation and a board member of the Berkeley Chinese Alumni International Association.

Mr. Sha has received a BS in Electrical Engineering from National Taiwan University, a MS in EECS from the University of California at Berkeley, and an MBA from Santa Clara University.

Diana Chia-Huei Liu has served as a member of Fincera’s Board of Directors since its inception. Ms. Liu previously served as President of Fincera from its inception to April 9, 2009.

Ms. Liu has served as the Chief Executive Officer and a director of Prime Acquisition Corp., a blank check company, since its inception in February 2011.

Ms. Liu has served as the President and Managing Director of Cansbridge Capital, a private investment firm specializing in early stage investments along the west coast of North America (namely U.S. and Canada) and Asia, since August 1998.

Prior to Cansbridge, Ms. Liu served as the Executive Vice-President at Polaris Securities Group (TW: 6011), an investment firm in Taiwan, where she founded and managed its North American operations from April 1994 to August 1998.

From August 1991 to April 1994, Ms. Liu was an account portfolio manager in global private banking at the Royal Bank of Canada (NYSE:RY), a full-service banking firm.

From October 1988 to August 1991, Ms. Liu served as the regional sales manager for the province of British Columbia, Canada, at CIBC Securities, a subsidiary of CIBC (NYSE:CM), a full- service banking firm, where she founded and managed the mutual funds promotion division.

Since March 2006, Ms. Liu has served as a member of the Executive Committee and the Chair of the Investment Committee at the Asia Pacific Foundation, a Canadian federal government created think tank and policy advisory board where she works closely with the co-CEOs on operational issues and investment of its endowment funds. In addition, she also currently serves as a director of the Vancouver Goh Ballet Society and BaySpec, Inc., a supplier of optical components.

Ms. Liu has a BA in Economics from the University of British Columbia in Canada.

Leon Ling Chen has served as a member of Fincera’s Board of Directors since December 29, 2011.

Mr. Chen is the Managing Director of Graham Vacuum and Heat Transfer Technology (Suzhou) Co., Ltd., the Chinese subsidiary of Graham Corporation (NYSE Amex: GHM), where he manages the company's operations in China, oversees financial control and accounting activities, and leads the expansion of sales and distribution networks within China. Mr. Chen joined Graham Vacuum and Heat Transfer Technology (Suzhou) Co., Ltd. in 2006, and also serves as a member of the board of directors of the company.

Prior to his tenure at Graham, Mr. Chen was President and CEO of Bayspec Inc., a supplier of optical components.

Mr. Chen received a BS in Engineering from Tianjin University in China, and a BA in Economics from University of International Business & Economics in Beijing, China.

Spencer Ang Li, has served as Fincera's Vice President of Product since June 2015 and as Chief Executive Officer for Fincera's multiple product development subsidiaries since March 2014.

Prior to joining Fincera, from July 2011 to January 2014, Mr. Li was an Investment Banking Analyst at Cogent Partners in New York, a sell-side advisor for private equity secondary transactions. During his tenure at Cogent, Mr. Li conducted fund due diligence, managed marketing processes, and participated in the sale and transfer of nearly $2 billion in limited partnership interests on behalf of public pensions, large regional banks, asset managers, and other financial institutions.

Mr. Li received a BS in Economics and BA in Psychology from Duke University in 2011.